Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
In this episode, Russell Brunson explores the revolutionary concept of autosuggestion through the lens of Emil Coué, a forgotten pioneer whose teachings influenced Napoleon Hill and countless other personal development leaders. Russell breaks down how our subconscious minds are constantly shaped by three forces: random thoughts, external suggestions from society and media, and most powerfully, autosuggestion—the deliberate choice of what we program into our minds (03:28). He reveals Coué's famous daily affirmation that rewires limiting beliefs: "Day by day, in every way, I'm getting better and better" (04:57), and demonstrates how master persuaders use these same principles in sales presentations to break through false beliefs and guide audiences toward transformation (07:24).
Speakers
Russell Brunson (Host)
Founder and CEO of ClickFunnels, the world's number one funnel builder helping first-time entrepreneurs leave their 9-to-5 jobs. Creator of the Russell Brunson Show and host of the popular "Selling Align" event teaching mass persuasion techniques to entrepreneurs worldwide.
Emile Coué
French psychologist and pharmacist who pioneered the concept of autosuggestion in the early 20th century, influencing later personal development leaders including Napoleon Hill. Author of "The Practice of Auto Suggestion" and creator of the famous daily affirmation: "Day by day in every way, I'm getting better and better."
Key Takeaways
Master the Three Minds Framework
Recognize that your subconscious is shaped by three forces: random thoughts that pop up naturally, external suggestions from others (parents, media, society), and auto-suggestion—the conscious programming you choose. (03:24) Take control by actively selecting what beliefs and patterns you want to embed rather than letting default programming run your life.
Use Subconscious-Friendly Language
Craft auto-suggestions your mind can't reject by avoiding absolute claims it knows are false. Instead of "I'm rich" (which triggers internal resistance), use progressive language like Emil Coué's formula: "Day by day, in every way, I'm getting better and better." (04:57) This bypasses mental objections and creates sustainable belief change.
Embed Hypnotic Suggestions in Your Sales Process
Transform your presentations by weaving statements (not questions) that rewrite false beliefs. Russell demonstrates this by telling logical buyers they'll "struggle, flip, toss and turn" until they decide, then follows up the next day asking "How many of you struggled last night?" (07:24) You're programming their subconscious to experience exactly what you predict.
Break False Beliefs with Reverse Suggestions
Identify the limiting beliefs your audience holds, then systematically replace them with empowering alternatives. If people believe "you need money to make money is hard," counter with "making money is actually easy once you understand the principles and processes." (09:24) Use the pattern: acknowledge the false belief, then suggest the empowering truth.
Deploy Daily Mental Programming Rituals
Create consistent auto-suggestion practices by putting key phrases on your phone, fridge, or mirror. Start each day with Coué's core formula or custom suggestions aligned with your goals. (10:13) Repetition rewires your subconscious patterns and builds the internal foundation for external success.
Statistics & Facts
No specific statistics were provided in this episode.
