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In this episode of The Level Up Podcast, host Paul Alex interviews power couple entrepreneurs TereZa and Anthony Lolli, who transformed personal health crises and parenting challenges into a global blueprint for optimization. Anthony shares his remarkable journey from becoming a multi-millionaire at 22 to ballooning to 315 pounds and nearly losing his life, then rebuilding his body and creating a media empire around health and longevity. TereZa opens up about overcoming diastasis recti and becoming a two-time bikini pro naturally, while both discuss their unique parenting philosophy and their son's seven misdiagnoses that led them deeper into functional medicine. (02:00)
Anthony is the founder and CEO of Lolli Brands Entertainment and co-editor in chief of Biohack Yourself Media. He became a multi-millionaire at 22 through real estate, scaling his brokerage to 100 locations nationally where over 100 employees tattooed his company logo on their bodies. After a dramatic health transformation from 315 pounds to six-pack abs, he shifted into health media production, creating award-winning documentaries that have impacted millions worldwide.
TereZa is vice president at Lolli Brands Entertainment and co-editor in chief of Biohack Yourself Media. Born in Armenia and immigrating to the US at 20, she pursued entertainment as an actor and musician, even working on an album with Warner Brothers. She transformed her post-pregnancy body naturally, overcoming an 8-finger diastasis recti gap to become a two-time bikini pro, and now helps create content that democratizes complex health information for everyday people.
Anthony's transformation from 315 pounds to optimal health came when he shifted his mindset from "trying to lose weight" to "being in the business of saving his life." (21:58) He hired a nutritionist from Ireland to live with them for a year, assembled a support team, and treated his health transformation with the same strategic approach he used to build his multi-million dollar businesses. This demonstrates that sustainable change requires treating personal development with the same seriousness and resource allocation as professional ventures.
The Lollis exposed their children to 10 different classes per week from ages 1-6 without specializing in anything, which initially seemed counterproductive compared to other parents pushing their kids hard in one direction. (11:51) This "appetizer approach" created dynamic, adaptable children who could quickly learn new skills and environments. The key was reintroducing activities multiple times so children became familiar with diverse experiences, building confidence and adaptability rather than narrow expertise.
When their son received seven different misdiagnoses from seven different doctors, TereZa refused to accept any single medical opinion and instead researched extensively, consulting 10-20 different sources. (28:38) After spending $250,000 and eight months of research, they discovered their son had an MTHFR gene mutation combined with mold exposure. This systematic approach to gathering multiple perspectives before making major decisions can prevent costly mistakes and lead to better outcomes in health, business, and parenting.
The Lollis built their media empire by documenting their own transformation journeys rather than simply giving advice. Anthony's "Fat Lolly to Six Pack Lolly" documentary resonated globally because viewers could see real results from real people going through real struggles. (23:35) This approach is more powerful than theoretical advice because it provides tangible evidence of what's possible. Whether in business or personal branding, sharing your authentic journey creates deeper connections and trust with your audience.
TereZa spoke to her children like adults from birth, explaining everything she was doing in detail - from diaper changes to skincare routines. (17:00) She reasoned that since the brain develops 50% in the first year, their subconscious was capturing everything anyway. This approach, combined with co-sleeping and avoiding sleep training, helped develop their children's emotional intelligence, confidence, and ability to engage with adults effectively. The result is children who can debate, reason, and adapt to adult environments with remarkable poise.