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Don McGuire shares how Qualcomm transformed Snapdragon from a tech ingredient brand to a global consumer brand through strategic marketing, innovative sports partnerships, and a purposeful approach to brand building across multiple product categories.
An exploration of rising auto loan delinquencies reveals a complex economic landscape where surging prices, higher interest rates, and escalating insurance costs are creating financial pressure for consumers across income levels.
Joon Silverstein shares the transformative journey of Coach in becoming a culturally relevant brand for Gen Z, focusing on purpose-driven growth, co-creation, and the courage to reimagine luxury through self-expression and sustainability.
Kellyn Smith Kenny shares how she's transformed AT&T's brand by focusing on customer trust, accountability, and differentiation through initiatives like the AT&T Guarantee, which proactively addresses customer needs and redefines the telecom customer experience.
Jenny Nelson, CMO of Audacy, shares insights on the power of audio storytelling, the importance of authentic brand messaging across B2B and B2C channels, and the value of creativity and entrepreneurial spirit in building a unified, impactful media brand.
Chris Brandt shares how Chipotle has transformed fast food into fast casual by staying true to its purpose of "Cultivating a Better World" while continually innovating and authentically engaging with culture.
Georgia Pacific's Senior VP of CPG Marketing Laura Knebusch shares her journey of transforming the marketing organization by focusing on brand building, data-driven insights, and embracing continuous change in an increasingly digital and unpredictable marketing landscape.
Andrea Brimmer, Ally's CMO, shares insights on balancing brand and performance marketing by reframing the approach as "demand generation and demand capture," emphasizing the importance of creating emotion in an unemotional category and treating brand as a shared organizational asset.
Sean and Elizabeth discuss wedding and honeymoon budgeting, then dive deep into understanding credit reports with Amanda Barroso, walking through Sean's Experian credit report and explaining how to access free weekly credit reports from the three major bureaus.