The Identity Shift That Unlocks Wealth | Jen Sincero
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
In this transformational episode, bestselling author Jen Sincero shares her remarkable journey from living in a garage to financial abundance through mindset mastery and money consciousness work. She reveals how her biggest money block was tied to her relationship with her father - believing that becoming wealthy would hurt the one person who showed love by slipping her twenties. (13:54) Jen breaks down why our thoughts about money keep us broke even when we're working hard, and how changing our internal conversation from "I can't afford it" to "money flows to me easily and freely" can reshape our entire reality. The conversation explores the uncomfortable truth that transformation means killing off the person everyone else loves, which explains why our closest relationships often resist our growth. (07:29)
• Main themes: Money mindset transformation, overcoming limiting beliefs about wealth, the relationship between fear and growth, and the importance of spiritual practice in maintaining abundance consciousness
Speakers
Jen Sincero
Jen Sincero is a #1 New York Times bestselling author known for her transformational "You Are a Badass" book series, including "You Are a Badass at Making Money," "You Are a Badass Every Day," and "Badass Habits." After struggling financially for forty years and living in a garage, she transformed her money mindset and tripled her income in three months through coaching and mindset work. She now teaches others how to overcome limiting beliefs and step into their greatness through her books, courses, and coaching programs.
Lewis Howes
Lewis Howes is a New York Times bestselling author of "Make Money Easy" and "The Greatness Mindset," and host of The School of Greatness podcast. A former professional athlete turned entrepreneur, he has built a multi-million dollar business after recovering from a career-ending injury that left him living on his sister's couch. He specializes in helping ambitious professionals overcome self-doubt and achieve their highest potential through mindset work and facing their fears.
Key Takeaways
Money Is Currency and Currency Is Energy
Jen emphasizes that understanding money as energy rather than just physical currency is crucial for abundance. (19:22) When you raise your frequency and get into alignment with money's energetic nature, it can flow more easily into your life. This shift requires releasing limiting beliefs and surrendering to the flow rather than forcing outcomes through pure effort.
Face One Scary Thing Every Day
The most transformational practice Jen recommends is doing something that scares you every single day in the direction of your goals. (47:15) Fear serves as a compass pointing toward growth opportunities outside your comfort zone. When she was making her biggest financial breakthroughs, her coach would consistently challenge her with actions that terrified but excited her, leading to massive transformation.
Your Current Reality Is the Lie, Not Your Desires
Drawing from "The Science of Getting Rich," Jen shares the profound truth: "to think what you want to think is to think the truth regardless of appearances." (25:15) Your authentic desires represent who you're meant to become, while your current circumstances are temporary appearances. This mindset shift allows you to act from your future self rather than your current limitations.
Transformation Kills Off Your Old Identity
The reason close relationships often resist your growth is that you're literally killing off the person they love and are comfortable with. (07:29) This creates disruption in their reality because you fit into their worldview. Understanding this dynamic helps you persist through the loneliness and criticism that often accompanies personal transformation.
Invest in Coaching When You Can't Afford It
Jen's breakthrough came when she hired a life coach and went into debt for it, despite being broke. (11:39) The investment forced her to show up as a straight-A student and take massive action. The exchange of money creates energetic commitment, though the decision to fully commit and do whatever it takes is equally crucial for results.
Statistics & Facts
- Jen tripled her income in approximately three months after hiring her first life coach, demonstrating the rapid transformation possible through mindset work and coaching. (12:12)
- After years of making around $30,000 annually as a freelance writer, Jen sold a $12,000 coaching package in two days through energy alignment and mindset work. (30:30)
- Jen was 40 years old when she finally broke through her financial limitations, showing that transformation is possible at any stage of life after decades of struggle. (22:01)
