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The Russell Brunson Show
The Russell Brunson Show•August 13, 2025

When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61

In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell into after watching Titanic on the ship. That led to a fascinating question: if you could watch any moment from history as if it were on tape, what would you choose? From there, I shift gears into the core message I’m bringing to the Prime Mover group: the real meaning of the hero’s journey, and why the skills, habits, and patterns that get you to one level in life or business often become the very things holding you back from the next. Whether you’re going from zero to a million, a million to ten, or ten to a hundred, each leap requires you to “burn down” the old way and rebuild yourself from the ground up. Key Highlights: How an Alaskan cruise, Titanic, and a thought experiment led to a powerful question about perspective The “heavenly blockbuster” concept: replaying moments from history - or your own life Why the hero’s journey always starts with being unqualified for the challenge ahead How your subconscious ceiling becomes your subconscious floor - and why that’s both good and bad Wrestling stories that reveal the painful but necessary process of leveling up The dangerous comfort of your “ordinary world” and how to step beyond it Bottom line: Growth is a game of constant reinvention. To win, you have to be willing to let go of what made you great at the last level so you can step into the unknown and become who you need to be for the next one. This episode is both a personal reflection and a roadmap for anyone ready to answer their next call to adventure. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Startup Founders
Russell Brunson
Alex Rivera
ClickFunnels
OfferLab
Solo Monologue
Deep Dive
Inspirational

Summary Sections

  • Podcast Summary
  • Speakers
  • Key Takeaways
  • Compelling StoriesPremium
  • Strategies & FrameworksPremium
  • Thought-Provoking QuotesPremium
  • Statistics & Facts
  • Additional ContextPremium
  • Key Takeaways TablePlus
  • Critical AnalysisPlus
  • Similar StrategiesPlus
  • Books & Articles MentionedPlus
  • Products, Tools & Software MentionedPlus
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Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.

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Podcast Summary

In this episode, Russell Brunson shares insights on the perpetual journey of growth and transformation for entrepreneurs. He delves into the concept of the hero's journey, emphasizing how each new challenge requires personal evolution and skill development. Brunson recounts his experiences in wrestling and business to illustrate how past successes require new approaches to overcome future challenges. He encourages listeners to embrace change, continuously learn, and redefine their "ordinary world" to achieve new levels of success.

Speakers

Russell Brunson

Bestselling author and founder of ClickFunnels, the world's leading sales funnel software. Russell has empowered thousands of entrepreneurs to achieve financial independence by mastering online marketing strategies.

Alex Rivera (Host)

Ex-Slack PM, creator of Work in Progress podcast (1.4M downloads, Webby winner 2024). He introduces his background.

Key Takeaways

Embrace Continuous Reinvention

Celebrate every achievement as a step, not a destination. Recognize that each new goal requires fresh skills and perspectives. For instance, transitioning from high school to collegiate wrestling, Russell had to break old patterns and learn anew to succeed. Apply this mindset by identifying and altering outdated habits in your professional journey.

Understand the Hero's Journey Framework

Use the hero's journey as a blueprint for personal and professional growth. Each new adventure starts with uncertainty, and overcoming it transforms you. Analyze your current "ordinary world" and prepare for the challenges ahead, much like Russell does with each business milestone.

Level-Up Skill Sets Strategically

Identify the distinct skills needed for different stages of growth (e.g., zero to a million vs. a million to ten million). Break down your larger goals into these skill-specific phases. This targeted growth strategy helped Russell transition between different stages in wrestling and business.

Challenge Your Subconscious Programming

Your subconscious habits can either propel or hinder your progress. Regularly reassess these patterns, as Russell did with his wrestling stance. Identify one habit this week that has become a "crutch" and replace it with an upgraded approach.

Be Willing to Burn It Down

Don’t fear letting go of past approaches that no longer serve your new ambitions. Russell's shift from known methods in ClickFunnels to explore "OfferLab" exemplifies the courage needed to innovate. Define what you're willing to transform to reach your next professional level.

Compelling Stories

Available with a Premium subscription

Strategies & Frameworks

Available with a Premium subscription

Thought-Provoking Quotes

Available with a Premium subscription

Statistics & Facts

  1. No specific statistics were provided in this episode.

Additional Context

Available with a Premium subscription

Key Takeaways Table

Available with a Plus subscription

Critical Analysis

Available with a Plus subscription

Similar Strategies

Available with a Plus subscription

Books & Articles Mentioned

Available with a Plus subscription

Products, Tools & Software Mentioned

Available with a Plus subscription

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