The Formula For Building a Global Expert Business with Victor Damasio | #Success - Ep. 94
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
In this episode of The Russell Brunson Show, Russell sits down with Brazilian entrepreneur Victor Damasio to explore how he built a multi-million dollar business in Brazil and is now expanding into the United States and Spanish-speaking markets. Victor shares his journey from being a lawyer in 2012 to becoming one of Brazil's top entrepreneurs, generating over $4 million in revenue at his peak. The conversation reveals his relationship-first approach to business growth, where he personally responds to followers, builds genuine connections, and focuses on long-term client retention rather than quick wins. (03:00) Victor discusses his transition from affiliate marketing to creating his own offers, and how he's now applying the same principles that worked in Brazil to build from scratch in new markets.
- Main Theme: Building sustainable, relationship-based businesses through authentic connection, long-term client care, and consistent value delivery across different markets and languages.
Speakers
Russell Brunson
Russell Brunson is the co-founder of ClickFunnels and a leading expert in online marketing and sales funnels. He's the author of multiple bestselling books including "DotCom Secrets" and "Expert Secrets," and hosts The Russell Brunson Show podcast where he shares insights on entrepreneurship and digital marketing.
Victor Damasio
Victor Damasio is one of Brazil's top entrepreneurs who transitioned from being a lawyer to building a multi-million dollar online business. He has generated over $4 million in revenue, earned both ClickFunnels' Two Comma Club and Two Comma Club X awards, and maintains a mastermind program in Brazil that's been running for eleven years. He speaks Portuguese, English, Spanish, and French, and has visited over 50 countries while serving clients in more than 20 countries.
Key Takeaways
Personal Relationship Building at Scale
Victor personally responds to every new follower on social media with a simple question: "Are you here for the free content or do you want help creating or scaling your mastermind?" (17:00) This approach transforms cold followers into warm conversations. Rather than using AI or assistants, Victor handles these interactions himself, even with 600,000 followers in Brazil. Practical Example: When someone new follows you, send a personal message asking what brought them to your page and how you can help them specifically.
Focus on Client Retention Over Acquisition
Victor emphasizes that it's "easier and cheaper to take care of your own clients than trying to get new clients." (13:30) His mastermind has clients who have stayed for eleven years, creating massive lifetime value. He learned from Russell that focusing on keeping existing clients generates more revenue than constantly seeking new ones. Practical Example: Instead of spending all your marketing budget on new customer acquisition, allocate 50% to retention programs and client success initiatives.
The "Right Thing for Long Enough" Principle
Victor discovered that successful entrepreneurs who achieve major milestones are simply "people that did the right thing for long enough." (12:48) Some people do the right thing for too short a time, others do the wrong thing for too long, but winners consistently execute proven strategies over extended periods. Practical Example: Rather than constantly switching strategies, identify what's working in your business and commit to doing it consistently for at least 12-18 months before making major changes.
The Four-Question Application Process
Victor uses a simple four-question application process that reverses the sales dynamic: "Why do you think the program's the right fit for you? Why do you think you are the right fit for the program? The cost is X, can you afford it? What must happen by the end so you think it was worth it?" (18:28) This makes prospects sell themselves rather than being sold to. Practical Example: Replace traditional sales calls with an application form that requires prospects to articulate their commitment and expectations before you invest time in them.
Start Fresh to Validate Your Methods
Despite having 600,000 followers in Brazil, Victor started from zero in English and Spanish markets to prove his methods work regardless of audience size. (26:32) This keeps him connected to the beginner's experience and validates that his strategies aren't just dependent on having a large following. Practical Example: Test your business strategies in a new market, platform, or niche where you have no existing advantages to ensure your methods are truly effective rather than dependent on your current assets.
Statistics & Facts
- Victor grew his first business from zero to 140,000 Facebook followers when "that meant something" in 2012, demonstrating the power of early social media marketing when competition was lower. (04:12)
- The Brazilian real has significantly depreciated against the US dollar - what used to be $1 = 1 real became $1 = 5+ reals over several years, forcing Victor to consider dollar-denominated revenue streams. (05:35)
- Victor's mastermind program has been running for eleven years with some clients remaining active since the beginning, showcasing extraordinary client retention and lifetime value in the coaching industry. (13:13)
