Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
This episode breaks down the four core ways to make money on the OfferLab platform, delivered by Russell Brunson during a launch event. Russell addresses common questions about OfferLab and simplifies what initially seemed like 17 different money-making methods into four digestible strategies. (05:28) The session covers affiliate marketing with enhanced control, offer ownership for passive income, strategic combinations of both approaches, and becoming a broker to connect others with the platform.
- Main Theme: Simplifying OfferLab's money-making opportunities into four actionable pathways for entrepreneurs and marketers to maximize their earning potential through strategic collaborations and platform adoption.
Speakers
Russell Brunson
Russell Brunson is the founder and CEO of ClickFunnels, a multi-million dollar software company that helps entrepreneurs build sales funnels. He's a bestselling author of books including DotCom Secrets, Expert Secrets, and Traffic Secrets, and is recognized as one of the top online marketing experts in the world. Russell has built multiple eight-figure businesses and is now launching OfferLab, a revolutionary affiliate marketing platform designed to put control back in the hands of marketers.
Key Takeaways
Master Affiliate Marketing with Enhanced Control
Unlike traditional affiliate marketing where you simply get a link and hope for conversions, OfferLab allows affiliates to build custom funnels in under a minute. (05:28) You can browse the marketplace, select offers you want to promote, and create your own upsell and downsell sequence. This means you can sell DotCom Secrets as a front-end offer, upsell a speaking course, and add a Facebook ads training - all while earning commissions on each component. The key insight is that successful affiliates typically purchase the products first, then create authentic unboxing or review content to drive conversions.
Monetize Your Existing Offers Through Platform Distribution
If you have any product or service, the only logical reason not to put it on OfferLab is if you "literally hate money." (11:15) The process takes about 15 minutes: clone your existing sales page, add "/offerlab" to the URL, paste a simple code snippet, and switch your order buttons to OfferLab's system. Once live, affiliates can discover and promote your offers while you receive both commission payouts and customer leads. This creates a passive income stream where others do the marketing work while you fulfill orders through your existing systems.
Combine Affiliate and Offer Owner Strategies for Maximum Profit
The most successful marketers operate as both affiliates and offer owners, creating strategic partnerships and collaborations. (14:54) For example, instead of constantly promoting your own event to a tired audience, you can create a funnel featuring Rich Dad Poor Dad as the front-end offer, add the board game as an order bump, then upsell your own training program. This refreshes your marketing approach while building relationships with other product creators who may reciprocate by promoting your offers to their audiences.
Leverage the Broker System for Passive Royalties
The broker opportunity allows you to earn long-term passive income by simply connecting others to the OfferLab platform. (20:48) After processing $1,000 in sales, you earn 0.5% on all transactions from people you bring to the platform. After $100,000 in sales, this increases to 1.5%. Russell uses the example of bringing Robert Kiyosaki onto the platform - if Robert sells $1 million annually in products and another $1 million as an affiliate, you'd earn 1.5% on both sides. The strategy becomes scalable when you use tools like BuiltWith.com to identify businesses on different platforms and systematically onboard them.
Understand Platform Integration for Seamless Operations
OfferLab works as a marketplace layer that integrates with any existing platform - ClickFunnels, Shopify, Patreon, or others. (29:41) When someone purchases through OfferLab, the transaction gets fulfilled through your original platform, triggering all your existing automations, email sequences, and CRM integrations. This means you can list products on OfferLab while maintaining your current business operations without disruption. The key is proper setup during the offer launch process to ensure seamless integration between systems.
Statistics & Facts
- Russell mentions spending over a million dollars a month on ads promoting his Selling Online event, with approximately 50,000 people having gone through the program. (16:13)
- The OfferLab certification program is priced at $497 and includes $20,000 worth of training materials and resources. (27:22)
- Before the launch event, Russell had approximately 600 people with their offers live on the OfferLab platform. (12:05)
