The Level Up Podcast w/ Paul Alex•September 2, 2025

How to Master the Follow-Up and Close More Deals

In this episode of The Level Up Podcast, Paul Alex breaks down the critical sales skill of follow-up, emphasizing that most sales are not lost on the first call but during the follow-up process. He provides actionable strategies for effective follow-up, including using multiple communication channels, creating value-driven interactions, and generating urgency by highlighting the cost of inaction.

Solo Entrepreneurs

Freelancing & Consulting

0:00/0:00

Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.

0:00/0:00

Podcast Summary

In this episode, Paul Alex tackles the most undervalued skill in sales: the strategic follow-up. He reveals why most salespeople are leaving money on the table by assuming silence equals rejection (00:54), and breaks down his proven system for turning cold prospects into closed deals. Paul emphasizes that the real money happens after the first call, sharing his multi-touchpoint approach (01:25) and how to create authentic urgency that moves prospects to action (01:52)—positioning follow-up mastery as the differentiator that outperforms 90% of the competition.

Speakers

Paul Alex

Former police officer turned 8-figure entrepreneur and host of the Level Up podcast. He specializes in helping average people generate daily income and has built a substantial following teaching sales and business growth strategies to ambitious professionals.

Key Takeaways

Stop Assuming Silence Means No

Transform your mindset around prospect silence - it's not rejection, it's an opportunity. Silence typically means they're busy, distracted, or not fully convinced yet. Your mission is to stay top-of-mind while adding value with each touchpoint. (01:14)

Deploy Multi-Channel Follow-Up Arsenal

Master the art of persistent professional presence across all channels - calls, texts, emails, and social media. Success requires 5-7 strategic touchpoints before most prospects convert. Single-touch salespeople lose to those who execute systematic follow-up campaigns. (01:35)

Follow-Up With Value, Not Check-Ins

Every follow-up must deliver fresh value and provide another compelling reason to say yes. Ditch generic "just checking in" messages and instead offer insights, solutions, or perspectives that advance their decision-making process. (01:25)

Leverage Pain-Point Urgency Creation

Effective follow-ups remind prospects of the cost of inaction, not just the benefits of action. Help them realize that the pain of staying the same outweighs the risk of change. Frame delays as missed opportunities and compounding problems. (02:01)

Master the Follow-Up Advantage

Recognize that sales aren't lost on the first call - they're lost in the follow-up phase. This is where 90% of your competition fails, creating massive opportunity for those who execute systematic follow-up processes. The real money lives in persistent, professional follow-through. (02:12)