From 300 Cold Calls to Fintech Exec: Noor Faith on Fan Basis & Scale
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
In this compelling episode of the Level Up podcast, host Paul Alex sits down with Noor, an executive at FanBasis, one of the fastest-growing payment processing companies revolutionizing the online space. Noor shares his gritty entrepreneurial journey—from making (03:13) 300 cold calls daily at $10.99 per hour to crashing and burning with 16 employees on payroll, then rebuilding stronger. The conversation dives deep into FanBasis's game-changing approach to payment processing for coaches and consultants, featuring their no-holds policy on funds (23:58) and revolutionary buy-now-pay-later options that help clients increase revenue by 38% in their first 90 days. Beyond processing, they unveil their new Lead Qualifier product that enriches customer data with income, credit scores, and demographics—allowing businesses to operate with precision rather than throwing leads at the wall. The episode wraps with insights on FanBasis's lucrative affiliate program offering lifetime passive income and Noor's powerful advice on developing risk tolerance as the ultimate entrepreneurial superpower.
Speakers
Noor (Noor Fateh)
Executive at FanBasis, one of the fastest-growing payment processing companies serving coaches, consultants, and online businesses. A serial startup founder who rose from making 300 cold calls daily at $300/week to becoming a top performer and partner. Has built multiple successful agencies and tech startups, with expertise in sales leadership and scaling high-growth ventures in the digital economy space.
Paul Alex (Host)
Former police officer turned 8-figure entrepreneur and host of the Level Up podcast (3M monthly downloads, #1 Business on Apple Podcasts). Founder of multiple portfolio companies and specializes in helping entrepreneurs scale through strategic partnerships and business development. Based in Puerto Rico, focuses on connecting high-achieving professionals with industry insights.
Key Takeaways
Risk Everything When You Have Nothing to Lose
True risk tolerance emerges early in your career before mortgages and families create higher stakes. Noor dropped out of college senior year to make 300 cold calls daily at $10.99/hour, understanding that battle scars create credibility. (41:50) The willingness to "lose it all" separates outliers from the masses who play it safe.
Master Coachability Over Experience
Green, teachable talent outperforms seasoned professionals with fixed mindsets. Look for the HATCH framework: Honest, Ambitious, Teachable, Creative, Hardworking—with teachability as the keystone trait. (14:14) Top performers implement feedback immediately after morning standups, while veterans often resist new methodologies.
Turn Payment Processing Into Revenue Amplification
Buy Now, Pay Later options eliminate price objections and expand your customer base by 38% within 90 days. (22:45) When sellers transition from "Visa or Amex only" to flexible payment terms, they access previously unreachable segments and often double revenue streams through widened conversion funnels.
Qualify Leads Before They Enter Your Funnel
Stop feeding unqualified prospects to your sales team—it destroys culture and wastes resources. Data enrichment reveals income, credit scores, home ownership, and purchasing power before calls begin. (30:59) Precision targeting prevents the "spaghetti wall" approach and keeps high-performers from quitting due to poor lead quality.
Build Partnerships, Not Just Transactions
True growth comes from partners who audit your entire business model—funnels, email sequences, media buying—not just process payments. (25:33) Choose vendors who've walked your path and understand your pain points; their equity-free consulting often drives more value than the core service itself.
Statistics & Facts
- 38% more top line revenue increase in first 90 days for sellers implementing buy now, pay later options on FanBasis platform (Noor, (22:45)). Some businesses double or triple their revenue within first months due to expanded customer base.
- FanBasis processes tens of thousands of sellers on their platform, providing access to data from the best media buyers and sales agencies globally for funnel optimization (Noor, (25:48)).
- Lead Qualifier product enriches customer data to show income, credit scores, home ownership status, mortgage details, religion, and political affiliation - enabling precise targeting instead of "throwing leads at the wall" (Noor, (31:39)).
