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This episode explores the transformative power of language in high performance through the insights of René Meulensteen, Sir Alex Ferguson's former first team coach and assistant manager at Manchester United. (03:21) The core discussion centers on how René never used the word "change" with players, instead opting for "add" - a subtle linguistic shift that opened players up rather than shutting them down. (05:21) The episode reveals how this approach helped transform Cristiano Ronaldo from a skillful winger into a goal-scoring machine, and how Ferguson's leadership philosophy was built on precise language choices that created psychological safety and possibility rather than threat.
Damian is a visiting professor of organizational behavior, trusted advisor to leaders in sport, business and the arts, and co-host of the High Performance Podcast for the past six years. His passion lies in helping create, shape, and curate high-performing cultures through exploring how high performance works and making it applicable to everyone.
René spent over a decade at Manchester United working alongside Sir Alex Ferguson during the club's most dominant era, serving as first team coach and eventually assistant manager. He worked with some of football's biggest names including Cristiano Ronaldo, Wayne Rooney, Ryan Giggs, and Paul Scholes, developing a reputation for understanding how people learn rather than just what they need to learn.
René never used the word "change" with players because it immediately triggered defensiveness and made them ask "What am I doing wrong?" (05:21) Instead, he would say "If we can add this to your game, you're going to be a more complete player." This simple linguistic shift transforms feedback from a threat into an opportunity. The word "add" implies growth and possibility, while "change" suggests failure and loss. When giving feedback to team members, colleagues, or even yourself, focus on building upon existing strengths rather than fixing perceived weaknesses.
René transformed Ronaldo's goal-scoring by showing him a three-minute compilation video of Manchester United's greatest strikers. (07:54) After watching it twice, Ronaldo realized that most goals were scored from inside the box, with one or two touches, and weren't always spectacular. René then gave Ronaldo the metaphor of carrying an "imaginary rucksack" where every goal scored created a "click" that never stopped. This approach moved Ronaldo from wanting to score beautiful goals to becoming obsessed with scoring any type of goal. The power lies in making the abstract concrete through vivid imagery that players can mentally rehearse.
Ferguson's famous "Fergie Time" wasn't just psychological warfare - it was systematic preparation. (25:41) René revealed that they would structure training sessions specifically for moments when they were losing with minutes left on the clock. Ferguson called these "Code Red" moments - when the game plan goes out the window and they "gamble" with everything. This wasn't random desperation but calculated risk-taking based on rehearsed scenarios. The lesson is that crisis moments require as much preparation as routine situations, and having a predetermined response prevents panic and maintains performance standards.
René shared a powerful analogy about Roger Federer in a five-set match, where everything comes down to one crucial point. (34:26) He told Ferguson that regardless of what happened in previous sets, Federer's entire tournament could be won with just one point. René applied this to Manchester United's situation after disappointing results, explaining they were still in their "Federer moment" - positioned to win both the league and reach the Champions League final. This reframing technique helps leaders and performers reset their mindset after setbacks by focusing on current opportunities rather than past disappointments.
Ferguson's halftime speeches weren't motivational rants but strategic psychological interventions. (29:56) When United were 2-0 down, instead of focusing on the deficit, Ferguson would calmly say "I know we're going to score, but when we score one, we're going to score three." This created a sense of inevitability rather than hope. Players didn't leave worried about being behind - they expected to score multiple goals. The power of predictive language lies in creating cognitive dissonance between current reality and expected outcomes, programming the mind for success rather than focusing on current problems.