Why I Still Learn New Ad Platforms The Same Way I Did At $0 | Ep 980
Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
Podcast Summary
In this episode of The Game with Alex Hormozi, entrepreneur and investor Alex Hormozi takes live calls from business owners facing scaling challenges across diverse industries. The episode covers a health and wellness business struggling with lead consistency, a podiatrist looking to scale Google Ads, a jewelry business seeking content strategy, and a marketing automation agency hitting advertising plateaus. (00:11)
• Main themes include building skills through action rather than waiting, leveraging content creation for organic growth, understanding advertising scaling fundamentals, and identifying true business constraints versus perceived limitations.Speakers
Alex Hormozi
Alex Hormozi is an entrepreneur, founder, investor, author, and content creator who has built his path from $100M toward $1B in net worth. He's the host of The Game podcast and founder of Acquisition.com, helping businesses scale through strategic frameworks and direct, actionable advice based on real-world experience building multiple successful companies.
Key Takeaways
Start Building Skills Through Action, Not Preparation
When a 22-year-old asked whether to start immediately or spend time building skills first, Hormozi emphasized that doing and learning are the same process. (00:11) He recommends working 1-3 years in your target industry first, using the analogy of building with bricks - having a model to follow makes construction exponentially faster than trying to figure it out alone. The key insight is that you build skills by failing and iterating, not by theoretically preparing in isolation.
Work for Free Initially to Build Proof and Processes
Hormozi advocates starting every business with free work to gather feedback, refine processes, and build testimonials. (13:12) He argues that getting 10 free customers and using their testimonials will help you acquire paying customers faster than trying to get 10 paying customers without any social proof. This approach reduces reputation risk while accelerating the learning curve about customer pain points and service delivery.
Compete on Access and Care, Not Just Expertise
For newcomers competing against established players, Hormozi suggests positioning around accessibility rather than pure expertise. (15:25) The strategy is acknowledging you're not better than the big names, but emphasizing that customers get direct access to you versus being "a number" in a large organization. This David vs. Goliath positioning leverages personal attention as a competitive advantage when you can't compete on credentials alone.
Scale Content Creation Beyond Platform Myths
When John's business struggled with inconsistent leads despite having 1 million Instagram followers, Hormozi debunked the "audience fatigue" myth. (05:29) He cited Fox News posting hourly on YouTube and Bollywood accounts posting 100 times daily on Instagram with massive engagement. The real issue isn't platform limits but content quality - audiences have insatiable appetites for value but zero tolerance for fluff.
Address Awareness Levels to Scale Advertising
Liz's marketing automation agency hit advertising ceilings because her hooks only targeted the most aware customers. (30:05) Hormozi explained that scaling requires moving up the awareness funnel - from solution-aware customers to problem-unaware prospects. This means creating curiosity-driven hooks and lead magnets rather than direct sales offers, fundamentally changing the funnel structure to educate prospects over longer timeframes.
Statistics & Facts
- Fox News publishes one video per hour on YouTube, demonstrating that high-frequency content posting is viable for major media companies. (05:29)
- A Bollywood account generates a billion views per month on Instagram while posting 100 times daily, proving platform limits on content frequency are largely mythical. (05:49)
- Only 1-2% of a social media audience typically sees any individual post, meaning more frequent posting reaches different segments rather than overwhelming the same viewers. (06:26)
