Search for a command to run...

Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
In this episode, Scott Galloway and Ed Elson examine China's growing dominance in AI efficiency, exploring how Chinese companies are developing models that require dramatically less energy and cost 10 times less than their American counterparts. (15:30) They discuss how this strategic approach could represent China's attempt to undermine America's massive AI bet, given that 40% of the U.S. market cap depends on 10 AI-related companies.
Scott Galloway is a Professor of Marketing at NYU Stern School of Business and a serial entrepreneur who founded several companies including Prophet (strategy consulting) and L2 (business intelligence). He is also a bestselling author and host of multiple podcasts, known for his provocative takes on business, technology, and society.
Ed Elson is co-host of the Prof G Markets podcast and represents the Gen Z perspective on financial markets and economics. He frequently speaks at conferences about the "casino economy" and generational attitudes toward investing, gambling, and financial markets.
Chinese AI companies like Alibaba, DeepSeek, and ZAI are developing models that use 82% fewer GPU chips and cost nearly 10 times less than American equivalents. (18:00) Scott argues this represents China's strategic response to U.S. export controls, forcing them to innovate with constrained resources. This "Old Navy strategy" of delivering 80% of the value for a fraction of the cost could threaten American AI valuations, which represent 40% of the U.S. market cap through just 10 companies.
The most transformative companies in history - Ford, McDonald's, IKEA, Walmart, SpaceX - achieved dominance through efficiency innovations rather than premium positioning. (22:30) Ford's assembly line reduced car production from 12.5 hours to 90 minutes, cutting prices in half twice within two decades. This pattern suggests that in revolutionary technologies like AI, the winner may be determined by who can deliver the most value at the lowest cost rather than who creates the most premium brand.
The number of private security guards in America has doubled in two decades while the population grew only 16%, with over 1 million security guards now exceeding the number of high school teachers. (46:57) CEO security hiring jumped from 17% to 27% of surveyed companies in just two years, with some services seeing 300% growth after high-profile incidents. This trend reflects America's transformation into a society where the wealthy can afford private infrastructure, making them less invested in public services.
Warner Bros. Discovery's supposed auction with "multiple bidders" likely represents strategic theater to extract maximum value from the only serious buyer - David Ellison. (63:45) The key principle in negotiations is maintaining "the illusion of multiple bidders" and showing "credible willingness to walk away." Companies like Netflix and Comcast cannot justify the acquisition price to shareholders, making Ellison the sole irrational buyer willing to pay premium prices for trophy assets.
Successful investing means looking beyond surface narratives to identify underlying realities. (50:00) Scott's strategy of buying real estate in "0.1% communities" reflects his belief that increasing inequality will continue concentrating wealth, making luxury real estate a hedge against societal trends. Similarly, recognizing that only one bidder exists for Warner Bros. despite media reports of multiple suitors demonstrates the importance of analyzing actual financial incentives rather than public relations narratives.