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In this fascinating conversation, Wikipedia founder Jimmy Wales discusses his new book "The Rules of Trust" with comedian Nish Kumar. Wales explores how Wikipedia has evolved from a source professors warned against to "a ray of light" in our information landscape. (05:06) The discussion centers on trust as both the symptom and cause of our current misinformation crisis, examining how Wikipedia's unique model of openness and community moderation has succeeded where social media platforms have failed. Wales shares practical insights on rebuilding trust in an era of "alternative facts" and explains why Wikipedia's clear purpose - providing free access to human knowledge - enables effective collaboration even among people with opposing viewpoints. (22:27)
Jimmy Wales is the founder of Wikipedia and co-founder of Fandom (formerly Wikia). He's an American internet entrepreneur and former financial trader who has transformed how the world accesses knowledge through Wikipedia, which receives 11 billion views monthly in English alone. Wales has also worked on projects including Bomis, Newpedia, and Wiki Tribune, establishing himself as a leading voice on digital collaboration and trust.
Nish Kumar is a British stand-up comedian, television presenter, and podcaster known for hosting The Mash Report on BBC Two and Dave. He's also presented News Jack on BBC Radio 4 Extra, The News Quiz, and co-hosts the political podcast Pod Save The UK since May 2023. Kumar brings sharp political insight and humor to discussions about media and society.
Wales explains that Wikipedia's clear mission - "imagine a world in which every single person on the planet is given free access to the sum of all human knowledge" - fundamentally shapes how the community operates. (13:35) Unlike social media platforms that ask "what's on your mind?" and inadvertently encourage inflammatory content, Wikipedia's specific purpose creates natural guardrails. When someone tries to rant about Donald Trump on his article's talk page, the community redirects them because "we're talking about how to improve the article." This demonstrates that having a clear, meaningful purpose isn't just inspirational - it's a practical tool for maintaining productive discourse and building trust.
Wikipedia operates on a counterintuitive principle: 99% of pages are completely open for editing without even logging in, yet this radical openness has made it trusted. (06:16) Wales discovered that "maybe not despite it, maybe because of it" Wikipedia became trusted. The ease of reverting vandalism (one click to fix, one click to ban troublemakers) combined with the lack of algorithmic amplification makes vandalism unrewarding. This teaches that trust often requires taking calculated risks and that systems designed with easy correction mechanisms can afford to be more open.
The advertising-only business model of social media platforms creates perverse incentives that undermine trust. (19:46) Platforms want engagement to show more ads, and "horrible things do attract people's attention." Wales contrasts this with Wikipedia's non-profit model, which removes the pressure to maximize time-on-site. This insight reveals that sustainable information ecosystems may require business models that align financial incentives with quality rather than engagement.
Wales illustrates how people with fundamentally different beliefs can collaborate productively using the example of "a kind and thoughtful Catholic priest and a kind and thoughtful Planned Parenthood activist" working together on Wikipedia's abortion article. (20:24) The key is shared commitment to fairness rather than agreement on the underlying issue. They can both point to the final article and say "this is good" because it fairly represents different perspectives. This demonstrates that constructive debate is possible when participants share procedural values even when they disagree on substantive issues.
Wales strongly advocates for mandatory media literacy education, noting that the range of information sources has expanded dramatically from his teenage years when sources were limited to "published books from reputable publishers" and established media. (75:27) Now people must navigate scientific journals, blogs, and AI-generated content of varying quality. He emphasizes that even high-quality sources like medical journals can be misinterpreted by laypeople who don't understand whether a study represents mainstream consensus or an outlier. This underscores that media literacy isn't just helpful - it's essential infrastructure for a functioning democracy.