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Timestamps are as accurate as they can be but may be slightly off. We encourage you to listen to the full context.
In this Big Technology Podcast Friday edition, Alex Kantrowitz and Ranjan Roy dive deep into OpenAI's strategic pivot toward enterprise AI as a major 2026 priority. During a lunch meeting at Rosemary's Midtown in NYC, Sam Altman revealed to top media executives and CEOs that enterprise will be a central focus for the company. (04:05) The discussion explores the implications of this shift as OpenAI grapples with model commoditization and the realization that AGI may not be a straight path forward. (10:14)
Alex Kantrowitz is the host of Big Technology Podcast and founder of Big Technology on Substack. He's a respected technology journalist who covers the intersection of technology, business, and society, with particular expertise in AI developments and Silicon Valley dynamics.
Ranjan Roy is the co-founder of Margins and works at Writer.com, giving him direct insight into the enterprise AI space. He brings practical experience working with Fortune 500 companies on AI implementations and has been a consistent advocate for focusing on AI products and applications over pure model development.
Sam Altman identified enterprise as a top priority for OpenAI in 2026, signaling a major strategic shift. (04:05) The enterprise AI market is expected to generate $37.5 billion in revenue next year, up from effectively zero in 2022 according to Gartner. This represents the fastest-growing software category in history, making it an attractive target for OpenAI's revenue growth ambitions. The company currently operates on roughly a 70% consumer, 30% enterprise split, but this balance is likely to shift significantly as they build out enterprise capabilities and hire specialized talent like former Slack CEO Denise Dresser.
OpenAI executives now acknowledge that success isn't about having the smartest model, but about building the best applications. (11:02) As Altman stated at the NYC lunch meeting, "It is not a training problem. It is an application problem." This represents a fundamental shift in thinking as models have become commoditized and improvements have plateaued. Google's Gemini now matches or surpasses GPT models in many areas, forcing OpenAI to compete on user experience and practical applications rather than pure intelligence. This evolution mirrors how the tech industry has matured from focusing on raw computing power to user-centric design and functionality.
OpenAI faces the challenge of serving two very different audiences with potentially conflicting needs. (20:52) Enterprise users want efficient, task-focused interactions that deliver results quickly, while consumer users often prefer engaging, conversational experiences. The company plans to introduce "adult mode" in 2026, allowing erotic conversations with ChatGPT, which could create brand safety issues for enterprise customers. Successfully serving both markets may require separate models or interfaces, as the sycophantic nature and engagement-driven features that work for consumers can be counterproductive in business environments where accuracy and efficiency are paramount.
Disney's $1 billion investment and licensing deal with OpenAI represents a new paradigm for AI content creation. (26:57) The agreement allows users to create videos featuring over 200 Disney characters in Sora, marking a shift from the previous copyright litigation approach to structured licensing partnerships. This model acknowledges that AI-generated content using copyrighted materials is inevitable, so content owners are choosing to participate and monetize rather than simply resist. Disney's decision to simultaneously sue Google for copyright infringement while partnering with OpenAI demonstrates a strategic approach to picking technological winners in the AI space.
The AI infrastructure trade is experiencing significant volatility as companies like Oracle and Broadcom report challenges in their AI buildouts. (38:13) Oracle disclosed that its capital expenditures on data centers will outrun revenue for several quarters, while facing delays in some OpenAI data center projects from 2027 to 2028. This reality check suggests that the massive infrastructure investments required for AI may not generate returns as quickly as initially expected. The market is beginning to price in the complexity and cost of actually building and operating AI infrastructure at scale, moving beyond the initial euphoria around AI potential to focus on practical execution and profitability.