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A behavioral scientist explores the science of courage, revealing how ordinary people can cultivate bravery by constructing meaningful narratives, developing self-efficacy, and overcoming fear through deliberate practice and support.
Michael Dubin transforms a chance encounter with a warehouse full of razors into Dollar Shave Club, creating a viral marketing video that disrupts the razor market and leads to a billion-dollar Unilever acquisition in just five years.
Mark Ritson breaks down his top 10 marketing moments of 2025, including mergers, crises, branding challenges, and the emerging trend of "maxi-miniflation," offering insights into marketing strategies and consumer behavior.
A star-studded finale featuring brand legends David Aaker and Marcus Collins reveals the importance of brand-led leadership, cultural relevance, and moving beyond short-termism to build enduring, purposeful brands.
Jane Wurwand joins Guy Raz on the Advice Line to help three early-stage founders - a vegan baby food company, a parent fitness community, and a performance underwear brand - navigate challenges of scaling, building community, and maintaining product quality.
A masterclass in brand building from Unilever's Chief Marketing and Growth Officer Esi Eggleston Bracey, exploring how to create desire at scale, leverage AI, and build brands that connect emotionally with consumers across diverse portfolios.
The story of Dietrich Mateschitz, the billionaire founder of Red Bull, is a tale of an unconventional marketing genius who built a global energy drink empire by prioritizing marketing, fostering rumors, sponsoring extreme sports, and maintaining complete control over his brand and message.
Michael Dubin joins Guy Raz to help entrepreneurs solve their business challenges by offering advice to founders of a cheese company, a mobile mini golf business, and a wildland firefighter uniform manufacturer.
Gary Vaynerchuk discusses the transformative potential of AI in marketing, comparing its societal impact to the early days of electricity and highlighting both the fears and opportunities it presents. He believes AI will become deeply integrated into various industries, with consumers eventually accepting both AI-generated and human-created content, while emphasizing the importance of understanding the technology's nuanced evolution.