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Jen Allen-Knuth reveals how sales and marketing teams can combat the "shiny object era" by understanding the true enemy of pipeline generation: buyer status quo, and provides two zero-dollar exercises to quantify lost opportunities and rebuild outbound messaging that creates curiosity.
Three top B2B marketing leaders share insights on what's currently working in marketing, including successful event strategies, effective outbound approaches, building media properties that attract AI citations, and tactics they've stopped using.
A panel of marketing leaders explores how AI is fundamentally changing B2B buying, discussing strategies for adapting to new research behaviors, creating authentic marketing, and leveraging AI tools while maintaining brand trust and creativity.
A practical guide to B2B messaging that reveals how most companies are missing the mark by prioritizing clarity and compelling language over true meaning, and offers strategies to close the "meaning gap" by focusing on a flagship message, balancing messaging layers, and understanding buyer context.