Nala

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

Two founders with no fashion background invested $200,000 in their first product order, launched Nala, an Australian intimates brand, and sold over 400,000 pieces in two years by focusing on inclusivity, solving customer pain points, and using guerrilla marketing tactics.