Search for a command to run...
Rory Sutherland explores how marketing works best when it embraces luck, spontaneity, and irrationality, challenging the industry's obsession with logic, optimization, and process.
Gary Vaynerchuk discusses the evolving landscape of digital marketing, emphasizing the importance of organic social content, measuring creative success, and leveraging platforms like Google Shorts and TikTok to feed AI language models while driving business growth.
A dynamic keynote discussing the evolving landscape of marketing and management, focusing on leveraging social media platforms, understanding consumer attention, and adapting business strategies to the changing digital ecosystem.
The story of Dietrich Mateschitz, the billionaire founder of Red Bull, is a tale of an unconventional marketing genius who built a global energy drink empire by prioritizing marketing, fostering rumors, sponsoring extreme sports, and maintaining complete control over his brand and message.