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Andrew Robertson, long-time leader of BBDO Worldwide, shares insights from his bestselling book "The Creative Shift," offering a practical playbook for leaders to unlock creativity by reframing it as a deliberate organizational process rather than occasional inspiration.
Joon Silverstein shares the transformative journey of Coach in becoming a culturally relevant brand for Gen Z, focusing on purpose-driven growth, co-creation, and the courage to reimagine luxury through self-expression and sustainability.
Kellyn Smith Kenny shares how she's transformed AT&T's brand by focusing on customer trust, accountability, and differentiation through initiatives like the AT&T Guarantee, which proactively addresses customer needs and redefines the telecom customer experience.
A candid and inspiring roundtable with four Minnesota marketing leaders exploring the unique business culture of the Twin Cities, focusing on community, purpose, and the evolution of marketing from product-driven to experiential.
A conversation with Dave Schneider, CMO of Red Wing Shoe Company, exploring the brand's legacy, marketing philosophy, and commitment to supporting skilled workers through innovative brand storytelling and purpose-driven initiatives.
Here's a two-sentence description for the episode: Dan Novaes, co-founder and CEO of Mode Mobile, discusses his innovative business model that pays users for their attention and engagement on mobile devices, transforming how people interact with smartphones. Through Mode Mobile's "EarnOS" platform, users can earn money by listening to music, playing games, and completing tasks, while brands gain valuable insights and potential long-term customer engagement.