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Andrea Brimmer, Ally's CMO, shares insights on balancing brand and performance marketing by reframing the approach as "demand generation and demand capture," emphasizing the importance of creating emotion in an unemotional category and treating brand as a shared organizational asset.
Here's a two-sentence description for the episode: In this episode of NerdWallet's Smart Money Podcast, Michelle Norris shares insights on smart kitchen buying tips, discussing when to invest in quality items and when to opt for more budget-friendly alternatives. The podcast then features a listener consultation about switching banks, exploring the pros and cons of online banks, traditional banks, and credit unions, with advice on making a strategic banking transition.