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This episode features Vivian Tu, former Wall Street trader turned financial educator and author of "Rich AF," discussing the uncomfortable truths about money, proximity to wealth, and building financial success. (01:49) Vivian exposes how proximity to wealth matters more than talent alone, revealing that rich people provide additional opportunities through connections and access to information that others simply don't have. The conversation explores practical strategies for increasing income, achieving financial health through her STRIP method, and navigating money dynamics in relationships. She emphasizes that becoming wealthy is available to anyone, but the trajectory and timeline vary dramatically based on your starting point and access to networks.
Vivian Tu is a former Wall Street trader turned personal finance educator, best-selling author, and podcaster known as "The Taylor Swift of Finance." She left her career in financial trading to build Your Rich BFF, a financial education platform, and hosts the podcast "Networth and Chill." Her book "Rich AF: The Winning Money Mindset That Will Change Your Life" focuses on practical wealth-building strategies, and she has an upcoming book "Well Endowed" about strategic spending and generational wealth.
Lewis Howes is the host of The School of Greatness podcast and a New York Times bestselling author of "Make Money Easy" and "The Greatness Mindset." He interviews high-achieving entrepreneurs, athletes, and thought leaders to share strategies for personal and professional success.
Rich people provide additional opportunities through connections, information, and access that money alone can't buy. (01:49) Vivian explains that having rich friends leads to expensive experiences like US Open tickets on a bank's dime and connections to high-quality business managers and accountants. Those who grow up wealthy develop "soft skills" - knowing proper etiquette, how to navigate elite social situations, and having contacts that open doors. Even if wealthy parents don't leave inheritance, their children still benefit from this proximity throughout their formative years, creating what Wall Street calls "knife and fork" advantages.
Studies show the smartest person isn't the highest paid - it's the second or third most paid. (11:20) The person who earns the most is essentially "Mr. or Mrs. Congeniality" who is well-liked and top-of-mind. This means participating in company happy hours, joining recreational leagues, asking your boss to lunch every three weeks, and doing "water cooler" conversations. People remember funny jokes and personal stories, not who closed the biggest deal last quarter. Building relationships requires investing 15 minutes of productivity time daily, but creates lasting career benefits.
Maintain a folder in your email with every positive feedback, client compliment, and achievement throughout the year. (10:21) Forward any praise from team members, clients, or colleagues to this folder immediately. When self-assessment time arrives, you'll have quantifiable results and specific examples ready instead of trying to remember accomplishments months later. This systematic approach to documenting your value makes asking for raises more effective and positions you as someone who delivers measurable results.
S - Savings (emergency fund first), T - Total debt (pay highest interest rates first), R - Retirement (maximize tax benefits), I - Investing (actually buy assets with retirement money), P - Plan (define your specific version of happiness). (17:22) Vivian emphasizes that 27% of people over 59 have zero retirement savings, and many people put money into retirement accounts but never actually invest it in funds or assets. The key is ranking debt by interest rate and attacking the highest rates first, regardless of balance size, to minimize total interest paid.
Position yourself as someone the business cannot operate without - the IT person with all passwords, the top salesperson generating 25% of annual revenue, or the social media manager who's the only one who knows where critical files are stored. (47:22) Large consulting firms specifically identify these key points of failure because they're the hardest positions to eliminate. Focus on being indispensable rather than just competent, and always ask yourself honestly if you're actually producing good work and working hard, because bare minimum effort makes you first on the chopping block during layoffs.