The Diary Of A CEO with Steven Bartlett•August 7, 2025

Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

Could your first $100K be closer than you think? 3 renowned money making experts reveal the exact blueprint for turning $1,000 into $100K, building passive income, hiring A-players, and scaling fast! This Diary Of A CEO roundtable brings together contrarian investor and private equity dealmaker Codie Sanchez, entrepreneur and investor Alex Hormozi, and serial entrepreneur and business strategist Daniel Priestley. They discuss: The exact 3-step offer formula that can generate $20K/month How to turn any skill into a $10K/month business Why most entrepreneurs stay stuck, and how to break through The pricing secrets behind $100M+ business deals The #1 psychological trait shared by top performers in business How to double your income by hiring A-players You can follow Codie, Alex, and Daniel, here: Codie: Instagram - https://bit.ly/4om6aK6 YouTube - https://bit.ly/4fqsSwO X - https://bit.ly/3HcQick ‘BigDeal’ Podcast - https://bit.ly/3H018T3 You can purchase Codie’s book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses’, here: https://amzn.to/4meknHF Alex: Instagram - https://bit.ly/4frlQHZ YouTube - https://bit.ly/3UjUgCS X - https://bit.ly/4m3fe54 Alex Hormozi's newest book, ‘$100M Money Models’, launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG Daniel: Instagram - https://bit.ly/4ldmKsY X - https://bit.ly/4lWW54O Website - https://bit.ly/41uNUEu You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/45hoRWM The Diary Of A CEO: ⬜️ Join DOAC circle here - https://doaccircle.com/ ⬜️ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ⬜️ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ⬜️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ⬜️ Get email updates - https://bit.ly/diary-of-a-ceo-yt ⬜️ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb ⬜️ The Culture Test - https://culturetest.com/ Sponsors: Stan Store - https://stevenbartlett.stan.store/ SimpliSafe - https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free. KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order Learn more about your ad choices. Visit megaphone.fm/adchoices

Startup Founders

Creative Entrepreneurship

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Podcast Summary

In this episode, three distinguished entrepreneurs delve into the art of building successful ventures from scratch. They explore the power of leveraging connections, the importance of understanding financial frameworks, and the strategic significance of enhancing company culture. The discussion highlights practical strategies for aspiring entrepreneurs, from focusing on meaningful pain and understanding market demands to leveraging personal brand and content creation for sustainable growth.

Speakers

Alex Hormozi

Entrepreneur and author of $100M Offers and $100M Leads. With a keen focus on client acquisition dynamics, Alex provides insights on maximizing revenue through strategic offers.

Cody Sanchez

Founder of Contrarian Thinking, ex-Goldman Sachs with a background in PE. Known for revolutionizing Main Street business acquisitions, Cody shares her expertise in alternative investment strategies.

Daniel Priestley

Author of Oversubscribed and co-founder of Dent Global. Daniel’s expertise in entrepreneurship and scalable business models is showcased through actionable insights on market positioning.

Key Takeaways

Leverage Other People’s Knowledge and Network

By partnering with experienced entrepreneurs, you can accelerate your business growth. Investing in a partnership where you offer sweat equity allows you to gain insights, build reputation, and leverage existing networks without starting from zero.

Create Excess Demand

Focus on generating demand that outstrips supply to increase value. This principle drives profit, as seen when demand is high and supply is limited, forcing prices up. Always aim to create a demand-supply tension in your offerings.

Unlock Financial Engineering

Understand how to use leverage and arbitrage in finance. Learn to harness other people’s money to advance your business objectives, emphasizing deal-making and understanding investment strategies within business acquisitions.

Develop Client-Financed Acquisition Models

Ensure your business model enables customers to fund your growth by doubling what you spend on them within the first month. This approach removes cash flow constraints, allowing for rapid scalability.

Harness the Power of Branding and Distribution

Build a strong brand and distribution network to increase reach and influence. This strategy enhances your market presence and opens up opportunities for expanding your business through organic growth and partnerships.